Gümüş (English: 'Silver') is a Turkish melodrama originally broadcast in Turkey by Kanal D from 2005 to 2007, followed the travails of a simple young woman 'Gümüş,' played by Songül Öden, who marries into a wealthy family.^[1]

Plot[edit]

After the death of his girlfriend in a car accident, Mehmet's grandfather suggests that he marry Gümüş, who has loved Mehmet since childhood. Initially happy about the marriage, Gümüş despairs when she realizes that his heart is not in it. Eventually Mehmet falls in love with her, and her dream comes true.

Cast[edit]

International broadcast[edit]

• The sudser became a pop-culture phenomenon when it dubbed in Arabic language and was aired across the Arab world as Noor.
• The series was aired in Lebanon with the title 'Noor' on Al Jadeed.
• The series was aired in Iran with the title Nur (Brightness).
• The series was aired in Pakistan with the title Noor on Geo Kahani.
• The series was aired in Romania with the title Iubire de Argint (Love of Silver) on Kanal D Romania.
• The series was aired in Bulgaria with the title Перла (Pearl) on bTV.
• The series was aired in Greece with the title Aσημένια Φεγγάρια (Silver Moons) on Makedonia TV and ANT1.
• The series was aired in Albania with the title Gymysh on TV Klan.
• The series was aired in Kosovo with the title Gymysh on RTV21.
• The series was aired in Serbia with the title Gumuš on Prva.
• The series was aired in Montenegro with the title Gumuš on TV Vijesti.
• The series was aired in Macedonia with the title Ѓумуш on Sitel.
• The series was aired in Bosnia and Herzegovina with the title Gumuš on Televizija OBN.
• The series was aired in Croatia with the title Gumuš on Nova TV.
• The series was aired in Slovenia with the title Biser (Pearl) on POP TV.
• The series was aired in Hungary with the title Igazgöngy on Viasat 3.
• The series was aired in Latvia with the title Gumušas Stāsts on LNT.

Popularity[edit]

In Saudi Arabia, 3-4 million viewers admit to watching the program daily on the Saudi-owned MBC channel. The show's final episode attracted a record 85 million Arab viewers when it aired last Aug. 30.^[2]The success of 'Noor' for MBC has sparked a boom in dubbed Turkish dramas across many leading Arab sat-casters. MBC even launched a pay TV channel in partnership with pay TV platform Showtime Arabia entirely dedicated to 'Noor' that allows viewers to watch episodes of the sudser around the clock.^[1]

The dizzying pop-cultural phenomenon surrounding the series has encouraged the broadcaster further to make a film out of the Turkish soap. The feature version, which MBC will co-produce with Turkish shingle Momentum Prods., will have a budget in the $2.5 million-3.5 million range and will also be shot in Turkish before being dubbed into Arabic. The project will reunite Turkish thespians Kıvanç Tatlıtuğ and Songül Öden, who captured the hearts of Arab audiences in their husband-and-wife roles of Muhannad and Noor, respectively.^[1]

In Bulgaria, Gümüş is also very popular and every episode is watched by at least 2 million viewers. In result of its popularity, Songül Öden came to Bulgaria and was a guest in the Bulgarian TV shows 'Dancing Stars 2' and 'Slavi Show'.She also visited Albania as a guest in 'Kënga Magjike' festival in 2011. It is above average in Pakistan and was airing on Geo Tv but was transferred on Geo Kahani in Pakistan. The series was also popular in Macedonia. Gumus was one of the first series shown in Macedonia, and now the popularity of Turkish series in Macedonia is growing.

Reception and influence[edit]

Noor and Muhannad observe Ramadan, and their marriage is arranged by Muhannad's grandfather but the characters break with tradition in other ways. Characters are shown drinking wine with dinner, partying, and kissing onscreen which has been deemed inappropriate for younger audiences such as children.^[2][3] Muhannad had sex (and an illegitimate child) before marrying Noor, and one of his cousins has an abortion.^[2][4] Perhaps most significantly, Noor and Muhannad's marriage is depicted (in an idealized way) as a modern partnership between equals, in which Muhannad supports his wife's career ambitions as a fashion designer.^[2][5] The AP reports that the show 'seems particularly effective in changing attitudes because it offers new content in a familiar setting: Turkey is a Muslim country, inviting stronger viewer identification than Western TV imports.'^[5]

Maternity wards report a rise in the baby names Noor and Mohannad.^[6]How to install malayalam font in xperia u.

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Clothing stores throughout the Middle East report brisk sales of blouses and dresses seen on the television series.^[6]

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The show encouraged Arabs to visit Turkey.^[7] The success of Noor in the Arab world was partly attributed to the fact that it was dubbed into the Syrian dialect—a widely understood living variety of Arabic—and not into the little spoken formal Arabic which had hitherto been used to dub Mexican telenovelas.^[8]

The final episode[edit]

In the final episode of the series the time is moved forwards to 14 years later and the audience sees that everyone has grown up and are all living a happy life. Gümüş is writing in her diaries about what has happened for the past 13 years and shows us how all the characters have grown up and changed including her current pregnancy.

Series overview[edit]

References[edit]

1. ^ ^abcJaafar, Ali (February 11, 2009). 'Arab net plans film of Turkish soap'. Variety.
2. ^ ^abcdWorth, Robert F. (September 27, 2008). 'Arab TV Tests Societies' Limits With Depictions of Sex and Equality'. The New York Times.
3. ^'Mideast Dispatches'. CBC News.
4. ^http://www.qantara.de/webcom/show_article.php/_c-478/_nr-801/i.html
5. ^ ^ab'Free email accounts - Register today at mail.com'.
6. ^ ^ab'Free email accounts - Register today at mail.com'.
7. ^http://english.alarabonline.org/display.asp?fname=20080707-28zalsoz924.htm&dismode=x&ts=28/07/2008%2002:43:00%20%C3%A3
8. ^Buccianti, Alexandra (Spring 2010). 'Dubbed Turkish soap operas conquering the Arab world: social liberation or cultural alienation?'. Arab Media & Society (10). ISSN1687-7721. Retrieved 2010-07-10.

External links[edit]

• Gümüs on IMDb